STOP PLAYING SMALL. IT’S TIME TO BUILD A BUSINESS THAT ACTUALLY WORKS

WELCOME TO FUSION:

YOUR SIMPLE PATH TO A THRIVING BUSINESS

(Created by a mum who gets it!)

Hey there! I’m Deana, and I built my first business while juggling a part time job and raising 3 under 5’s, so I know exactly what it’s like trying to create a business in between nap times and all the other 101 things us mums do.

If you trying to build your business in between work meetings, feeds or school runs, feeling like there’s never enough time or energy to make it all work, I’ve got you!

If you’re:

• Wondering how anyone manages to build a business with a family/day job

• Feeling lost about where to even start with marketing

• Doubting whether you can really do this

• Struggling to find clients who’ll pay what you’re worth

• Overwhelmed by all the conflicting advice out there

• Worried you’re not “tech savvy” enough for social media

• Finding yourself stuck in the “someday” cycle

• Scared to put yourself out there

• Feeling like everyone else has it figured out except you

I’ve been there. And I’ve created exactly what I wish I’d had when I started.

FUSION: Your No-Overwhelm Guide to Building a Business That Works

This isn’t another complicated course that will leave you feeling more confused than when you started. I’ve broken everything down into bite-sized, manageable steps that you can implement in the pockets of time you have available.

Think of it as your “Passionate Business Builder’s Roadmap” – clear, simple, and actually doable!

What Makes Fusion Different:

✔ No tech overwhelm – everything explained in plain English

✔ Step-by-step guidance (perfect for anyone who is still quite new)

✔ Designed to fit around family life

✔ Implementation in small, manageable chunks

✔ Real-world examples you can adapt

✔ Templates that save you time and stress

✔ Lifetime access – move at your own pace

✔ Direct access to me for support

You’ll Learn How To:

• Get clear on your offer (even if you’re confused right now)

• Find clients who value what you do

• Price your services confidently

• Create simple marketing that actually works

• Build a consistent income

• Manage your time effectively

• Trust your business instincts

• Show up authentically online

REAL RESULTS YOU CAN EXPECT:

✅ Go from scattered to structured

✅ From invisible to in-demand

✅ From uncertain to confident

✅ From sporadic to consistent income

✅ From overwhelmed to in control

PLUS, You Get:

• Workbooks and downloads

• Social media demonstrations to take away the fear and make it feel easy

• Simple systems to keep you organized

• Direct access to me when you need help

For just £444

you get everything you need to build a business that works around your life, not the other way around.

NO PREVIOUS BUSINESS EXPERIENCE NEEDED NO TECH GENIUS REQUIRED NO MASSIVE TIME COMMITMENT

Just clear, simple steps to take you from “I hope I can do this” to “I’m actually doing this!”


From Overlooked to Unstoppable

Right now, you’re standing at a crossroads.

You can stay where you are—stuck in “just enough,” watching others thrive while you wonder what you’re missing.

Or you can take the step that changes everything.

For just £444

Fusion gives you the exact blueprint to:

✅ Stand out in your industry with a brand that feels fully you
✅ Attract soul-aligned clients who are excited to pay you
✅ Create marketing that actually works—without chasing or discounting
✅ Build a business that gives you freedom, not just another job

This isn’t about adding more work. It’s about creating a business that works for you.

YOU’RE NOT MEANT FOR JUST ENOUGH. YOU’RE MEANT FOR MORE.

Click below to reserve your place on Fusion today.

I joined Deana’s course as I felt I needed specific guidance and support regarding my work. I needed a more indept knowledge as to how to construct my business as well as some help regarding social media. Also I needed that push to get going. Deana provided this. Deana was exactly as you see. Down to earth, helpful, supportive and so much more. She is contactable whenever you need her and no question goes unanswered or no question is silly. She just responded with so much intent and confidence. Her course is EXCELLENT. I have learned so much from her. 

Deana’s way of teaching has allowed me to take her advice, methods and process and relate it to my own business with such ease.
Each class was interesting and her flow was excellent.
I would HIGHLY RECCOMMEND that if you are looking to do a course that will help you build and grow your business and confidence, go for it.
She was EXCELLENT and I hope to work with her again.

WOW JUST BLOODY WOW, I gained so much from this course, so much more than I even imagined I needed.
I joined because I was feeling stuck in my business and felt like I was getting lost and not seen.
I hadnt had a client for months and within a few weeks of doing this course, I started getting enquiries and clients booking.
I can not thank you enough, I feel like a huge weight has been lifted.

But if you’re ready for more, if you crave deeper transformation, accountability, and high-level support—then it’s time for:


🔥 FUSION IGNITE: THE NEXT LEVEL EXPERIENCE 🔥

Fusion Ignite isn’t just an upgrade. It’s a complete elevation.

This 12-month immersion is for women who don’t just want to learn—
They want to implement, refine, and rise.

If Fusion is the blueprint, Ignite is the fuel that ensures you don’t just start—you finish stronger than ever.

Inside Fusion Ignite, you’ll get everything in Fusion, PLUS:

Quarterly Deep-Dive Workshops

Get live, interactive coaching that expands on the core Fusion content. We’ll tackle real-time challenges, market shifts, and next-level strategies tailored to YOU.

1:1 Private Coaching Calls

Personalized guidance to break through your blocks, refine your offers, and create unstoppable momentum. You won’t just consume information—you’ll have a mentor helping you apply it powerfully.

Hot Seat Coaching & Q&A

Work on your business in real-time, helping you refine your messaging, pricing, and strategies to create results faster.

Exclusive Mindset & Energy Work


Because business isn’t just strategy—it’s identity, confidence, and presence. We’ll work on your inner transformation so you can step into a version of yourself that attracts success naturally.


WHO IS FUSION IGNITE FOR?

 You’re ready to stop dabbling and start owning your space
 You want deeper support, faster growth, and real transformation
 You know the right strategies can save years of frustration
 You’re done waiting for confidence—you’re ready to step into your power


 FUSION IGNITE: WHERE ACTION MEETS MOMENTUM

If you’re done playing small, if you’re done going in circles, if you’re ready to not just build your business—but scale it with clarity and confidence

This is your time.

 Fusion Ignite 12-Month Experience: Just £888

This isn’t about more work. It’s about doing the right work, at the right time, with the right support.

 Click below to join Fusion Ignite and transform your business today.

I have looked at many business courses and none of them really appealed because I thought I wouldnt understand or be able to follow the business jargon.
Deana keeps it real, no faff, no fancy jargon, she says it like it is and makes it feel so easy.
I have even put my prices up now that I feel confident in what I am delivering.
It you are considering joining Fusion, JUST DO IT, YOU WONT REGRET IT!

Even though Deana’s background was with photography, the framework of this course can be applied to anyone wanting to follow their dream.

I honestly dont think I would of done it, if it wasnt for this course.

Thank you so much xxx

Have more enquiries and bookings

Understand that not everyone is your client and start building a picture of who your client actually is

Understand social media and ads better and have a clear understanding of our subconcious behaviours and how that impacts our daily life

Have a brand identity and style

Be able to speak directly to your ideal client

Have a price list that works for you and brings you in the money you deserve

Have a clear understanding of business  & business workflows

Have clear messaging and content so you are not spending hours trying to work out what to post

Have structure in your business that makes business feel easy

Have more time for you and to spend with loved ones

Have a better relationship with money

Have a clear understanding of your client path & the importance of it

Undertstand how our own beliefs and stories can impact our business

Have Better visibility & a marketing plan

Have all of your literature in place

Fusion

My complete 4 Signature Methodology’s

Self study modules

Workbooks

£444

Fusion Ignite

My complete 4 signature Methodology’s

Self study modules

Workbooks

Quarterly Online Workshop

1:1 Coaching calls

Hot seat coaching & Q&A

Mindset & Energy work

£888

Struggling With Bookings? Here’s The Truth…

One of the biggest challenges for service-based businesses isn’t just getting bookings—it’s getting consistent bookings.

I won’t sugarcoat it—there will be quiet times. That’s normal. But if those quiet spells are happening more often than not, then something isn’t working.

And here’s what most people get wrong…

They think the problem is their pricing. Or their social media. Or maybe they just need to “try harder.”

But the real issue? It’s not what you expect.

Because when you’re not getting many enquiries—or when those enquiries aren’t turning into bookings—it’s not just about “getting more visible.” It’s about creating demand. Making your business the one people want. The one that feels like the obvious choice.

That’s exactly what this programme is designed to do.

It helps you create desire for your business—so clients seek you out, instead of scrolling past.
It gets you in front of the right people—because visibility without strategy is just noise.
It gives you the confidence to charge what your work is actually worth—without second-guessing yourself.

And if you’re here, reading this, then you already know—this is what you need.

This is your chance to step into 2025 with a different approach, a powerful mindset, and the energy of someone who is done playing small.

The only question is—are you ready?

 

 

 How does the course work?

A Business That Feels Easy? It Starts Here.

Most people think success is about working harder—hustling, pushing, forcing results. But that’s exactly why they stay stuck.

Because business isn’t meant to feel like an uphill battle.

When you build on shaky foundations, everything feels overwhelming. Clients feel scarce, pricing feels stressful, and self-doubt creeps in. But when you strip everything back and rebuild with clarity, confidence, and alignment? That’s when business starts to flow.

That’s exactly what my signature programme is designed to do.

It’s not about skimming through content—it’s about doing the deep work that transforms the way you think, show up, and build a business that supports your life.

Inside, you’ll move through each module at your own pace, completing practical tasks that shift your mindset, break through limiting beliefs, and create a business structure that actually works for you—not against you.

Here’s what you’ll gain:


Solid, unshakable foundations so business finally feels simple.
A deep understanding of subconscious behaviours—so you can stop self-sabotaging and start attracting your dream clients.
A business that aligns with your vision, where you no longer feel the need to justify your pricing or prove your worth.

You’ll get full access to your online portal, packed with all the content, extra resources, and workbooks you need to implement everything with ease.

Because when mindset, strategy, and confidence come together? That’s when everything changes.

Are you ready to step into that version of you?

✨ You were actually earning the money you want from doing something you love.
✨ You had real support from a real person, so you never felt alone in your business.
✨ You no longer felt like you had to offer constant discounts just to get booked.
✨ Your inbox wasn’t just filling with enquiries—but enquiries that actually bloody booked.
✨ You finally knew what to post on social media and how to use ads without the guesswork.
✨ You no longer felt the need to lower your prices just to compete.
✨ You stopped questioning whether you were “good enough”—because the bookings proved you were.
✨ You felt confident, in control, and clear about your next steps.
✨ Your business felt easy.
✨ Your diary was already filling up months in advance.
✨ You actually felt happy, calm, and excited about your business—instead of stressed, worried, and overwhelmed.

Because here’s the thing—this isn’t some far-off dream. This is what happens when you decide to make a change.

Are you ready? 💫

Hello my lovelies, Im Deana, an East London girl who had a passion for photography and decided one day after seeing a professional newborn photograph in a magazine that, thats what I wanted to do.

I took my £400 camera and kit lens and attended my first group workshop, where I felt like a total fraud, I knew nothing. 

Being as stubborn and determined as I am, I wanted to prove to myself that I could do this and I gave myself 6 months to do it.

I had 3 kids under 5 and very little money but what I did know was that if I had a hope in hell of making this work, I had to find the money to educate myself, the cheap camera does the job but without knowledge, without the experience and wisdom of someone who was already doing what I wanted, I may as well of given up there and then.

Within 12 months I had won 2 awards, people were actually booking me, actually bloody paying me to do what I absolutely loved.

I knew what I wanted from my business so I trained more in every aspect of business, I wanted to know as much as possible to get where I wanted to be.

The best lesson I learnt was my Be You Business approach, this was not about following trends or the crowd but creating an authentic business from within.

10 years later, over 40 photographic awards, an associate in newborn photography, judge of an international awards, 3 business awards and a business that stood out, Images that stood out and being paid well for doing what I loved.

I had made the dream happen and gone beyond that.

If an East End girl like me, not university educated, but with a dream can make it a reality, so can you xx

 

This can take anywhere from a few weeks to a few months to complete, it really does depend on how you like to work. The most important thing is not to rush and come back to it, if you feel you need to go over it again.

This is not a one size fits all course, you are stripping back and looking at your business and what you want from it. You will be building strong foundations and putting structure into your business, thats allows it to feel more focussed and that little bit easier.

Once you have purchased the course you will be sent your login and password with 24 hours for your online portal. This is where all of the modules, extra resources, workbooks and tasks will be found. Please note course content will be added to your portal from March 2025. You will also be sent a confirmation onboarding email with full details and more information.

Absolutely, in your online portal you will have the option to upgrade to Fusion Ignite to elevate and enhance your business experience

Please reach out to create@theartofyouacademy.com if you need help

I’ve had several 1:1 training sessions now with Deana over the years. Each time I’ve come away inspired to learn, ready to improve and practice my craft. Deana’s unique and patient teaching method means she explains and demonstrates everything so clearly. She ensures you totally understand a topic before moving ahead to the next. No question is too simple and Deana repeatedly answers every one without judgement. My work has definitely improved under Deana’s mentorship. I’m now confidently charging customers my worth and enjoy continued refresher course with Deana. She is a talented, friendly and gifted teacher. Thank you Deana.
Nicky

Brilliant trainer and photographer! Absolutely lovely lady , very patient and understanding. She knows A LOT about photography and twice as much about babies ! Couldn’t recommend her enough x

Andriana

On the 6th of October I did a two day 1:1 training session in Deana’s studio. I was a complete beginner and was very worried that I wouldn’t understand any of it. I had never photographed a newborn before and had only just picked up a camera. Deana’s training session was everything I needed and more ! Deana gave me the confidence to not only photograph my first ever newborn during the training but to then go on and start my own photography business. Deana was a fabulous teacher, very calm, supportive, easy going and if I was ever unsure of anything she would always find another way to explain. Deana went up and beyond to help me find the confidence to make my dreams become a reality. Before this training, I felt every overwhelmed and lost, I now know what I need to do and I how to do it. I would highly recommend Deana to anyone who’s thinking of becoming a photographer or needs that little confidence boost
Megan

Highly recommending Deana Louise Hewitt! I’m currently doing her online workshop and it’s amazing. Amount of knowledge that Deana is sharing is incredible – you won’t get that during in person workshop. I would say that this is more like a mentorship. ❤️❤️❤️

Kate

Are you ready for the business of your dreams?

The first step is to