Opens Jan 2025

Hello my lovely

This Signature programme is specifically for the newborn, family, wedding & portrait photographer who is struggling to get enquiry’s or turning that enquiry into a booking.

For the photographer that wants to earn decent money from doing what they love.

Right now I know you probably sit at your desk with no idea of what to post on socials, you might even be using AI to fill out your social media content, but guess what, that’s just going to make it worse.

How?

Well now you will blend in even more with every other photographer, who just like you is struggling to get those bookings and doing exactly what you are.

The lack of enquiries or bookings are probably making you doubt your own work and considering dropping your prices.

You may have already dropped them.

My lovely, I want to tell you, its not your pricing that is the problem, if you are facing this challenge right now, you are stuck in the circle of client misbelief and my signature programme will help you see it and get out of it.

Its a place where I was once stuck at too and I am going to show you how I went from £199 average sale to £899 easy no hard sales, average sale with a diary that always had due dates booked in months in advance. 

I created demand and desire for my business so much that I even had a few women try to book before they were even pregnant.

This online hybrid programme takes an holistic approach and is for you if you want more bookings, more focus, more direction, more time and ultimately more money and you want business to feel easy.

I will be showing you the all important elements to put into place that helps everything flow so much easier, so you are not constantly worrying where the next booking is coming from and what to post on social media.

These elements all work together to build a strong business that stands out, is authentic and creates desire.

This is for the photographer that wants to charge appropriately for their work and time, this is not for the budget and proud photographer, or the photographer that wants to be the cheapest in the area.

£888

Have more enquiries and bookings

Understand that not everyone is your client and start building a picture of who your client actually is

Understand social media and ads better

Have a brand identity and style

Be able to speak directly to your ideal client

Have a price list that works for you and brings you in the money you deserve

Have a clear understanding of business  & business workflows

Have clear messaging and content so you are not spending hours trying to work out what to post

Have structure in your business that makes you feel a better business woman

Have more time for you and to spend with loved ones

Have a better relationship with money

Have a clear understanding of your client journey & the importance of it

Undertstand how our own beliefs and stories can impact our business

Have Better visibility & a marketing plan

Have all of your literature in place

I know one of the biggest problems in the industry is not having enough bookings and consistent bookings.

Im not going to lie to you, you will have quiet times in your business, thats expected and normal but if those quiet periods are happening more often then not, then there is a problem.

If you are not getting many enquiries and those enquiries arent turning into bookings, then you need to know why and it needs to be fixed and you will be surprised as its likely not the problem you probably expect it is.

This programme has been designed to help you create desire for your business, get in front of the right people, increase visibility and be able to charge what you know deep down your work is worth.

If you are here, reading this then you already know this is what you need to help you get out of this rut and go into 2025 with a different approach to your business and a positive mindset and energy.

 

 

 How does the course work?

This is a hybrid programme, so what that means is you will have a mix of self study modules to watch in your own time with tasks to complete as well as 1:1’s.

You work in your own time but it is super important that you do the work and dont rush through to really get the most from the programme.

You will have a link to your online portal where you will be able to access all of the content, extra resources, workbooks and book your 1:1’s and ask any questions you may have.

You were earning the money you wanted from doing something you love.

You had help and support from a real person , so you dont feel alone in your business.

You didnt feel like you had to constantly offer discounts.

You were getting more enquiries.

You were getting enquiries that actually bloody booked.

You knew what to post on social media and how to use ads

You didnt feel like you had to keep lowering your prices.

You didnt feel like you werent good enough because you actually had bookings.

You felt confident in your business.

Your business felt easy.

You had bookings in the diary for the next few months.

You felt happy, calm, relaxed in your business, instead of stressed, worried and overwhelmed.

When you take that step to make a change, this all becomes possible.

 What’s included

Your own personal mentor 

My complete 4 Signature Methodology’s

3 1:1 Sessions

Monthly self study tasks

Workbooks

Extra resources 

1:1 Support throughout

 Accountability check ins

£888

Hello my lovelies, Im Deana, an East London girl who had a passion for photography and decided one day after seeing a professional newborn photograph in a magazine that, thats what I wanted to do.

I took my £400 camera and kit lens and attended my first group workshop, where I felt like a total fraud, I knew nothing. 

Being as stubborn and determined as I am, I wanted to prove to myself that I could do this and I gave myself 6 months to do it.

I had 3 kids under 5 and very little money but what I did know was that if I had a hope in hell of making this work, I had to find the money to educate myself, the cheap camera does the job but without knowledge, without the experience and wisdom of someone who was already doing what I wanted, I may as well of given up there and then.

Within 12 months I had won 2 awards, people were actually booking me, actually bloody paying me to do what I absolutely loved.

I knew what I wanted from my business so I trained more in every aspect of business, I wanted to know as much as possible to get where I wanted to be.

The best lesson I learnt was my Be You Business approach, this was not about following trends or the crowd but creating an authentic business from within.

10 years later, over 40 photographic awards, an associate in newborn photography, judge of an international awards, 3 business awards and a business that stood out, Images that stood out and being paid well for doing what I loved.

I had made the dream happen and gone beyond that.

If an East End girl like me, not university educated, but with a dream can make it a reality, so can you xx

 

I’ve had several 1:1 training sessions now with Deana over the years. Each time I’ve come away inspired to learn, ready to improve and practice my craft. Deana’s unique and patient teaching method means she explains and demonstrates everything so clearly. She ensures you totally understand a topic before moving ahead to the next. No question is too simple and Deana repeatedly answers every one without judgement. My work has definitely improved under Deana’s mentorship. I’m now confidently charging customers my worth and enjoy continued refresher course with Deana. She is a talented, friendly and gifted teacher. Thank you Deana.
Nicky

Brilliant trainer and photographer! Absolutely lovely lady , very patient and understanding. She knows A LOT about photography and twice as much about babies ! Couldn’t recommend her enough x

Andriana

On the 6th of October I did a two day 1:1 training session in Deana’s studio. I was a complete beginner and was very worried that I wouldn’t understand any of it. I had never photographed a newborn before and had only just picked up a camera. Deana’s training session was everything I needed and more ! Deana gave me the confidence to not only photograph my first ever newborn during the training but to then go on and start my own photography business. Deana was a fabulous teacher, very calm, supportive, easy going and if I was ever unsure of anything she would always find another way to explain. Deana went up and beyond to help me find the confidence to make my dreams become a reality. Before this training, I felt every overwhelmed and lost, I now know what I need to do and I how to do it. I would highly recommend Deana to anyone who’s thinking of becoming a photographer or needs that little confidence boost
Megan

Highly recommending Deana Louise Hewitt! I’m currently doing her online workshop and it’s amazing. Amount of knowledge that Deana is sharing is incredible – you won’t get that during in person workshop. I would say that this is more like a mentorship. ❤️❤️❤️

Kate

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